In August 2021, WOW Packaging Display Co., Ltd. received an urgent purchase request from a Pringles distributor through a social networking platform. The project involved producing 5,000 potato chip display racks, which were to be shipped to a facility in Central Asia for co-packing and distribution. The racks needed to be ready for the European Christmas promotion season, with a strict delivery deadline of mid-September.
Despite the challenges of a tight budget, a short timeline, and a large order volume, WOW's team successfully completed the project, exceeding the client's expectations. This article dives into the project's details, outlining the challenges faced, the innovative solutions implemented, and the final results.
Project Overview and Challenges
1. Tight Budget
The client's limited procurement budget posed a significant challenge. The target price for the display racks was set low, making it essential to devise cost-effective solutions without compromising quality.
2. Strict Deadline
The timeline for the project was incredibly tight, leaving less than two months to complete the entire process, including design, production, and delivery. Coordination among different departments and external suppliers was crucial to meet the deadline.
3. Large Order Volume
Producing 5,000 units in a short timeframe required a highly efficient production process. Ensuring consistent quality across such a high volume added an extra layer of complexity.
4. Brand-Specific Requirements
The client required that the display racks feature dual-layer shelving for increased product visibility. Additionally, the racks needed to align with Pringles' brand identity, requiring precise color matching and unique design features.
WOW's team took on these challenges with determination and expertise, delivering a solution that balanced cost, functionality, and visual appeal.
Innovative Design Solutions
WOW's design team initially developed three concepts for the potato chip display racks. However, these early versions exceeded the budget constraints. To address this, the design and sales teams collaborated to refine the concepts, resulting in a final design approved after four days of back-and-forth communication.
Key Features of the Final Design
1. Dual-Layer Shelf Structure
The dual-layer design maximized the display space, accommodating more Pringles cans in a compact footprint. This design was ideal for high-traffic retail environments, increasing product visibility and customer engagement.
2. Cost-Efficient Base Design
The base of the display rack served a dual purpose. It acted as a sturdy foundation and doubled as packaging for the entire unit, eliminating the need for additional 3D shipper boxes. This innovation significantly reduced costs and simplified logistics.
3. Enhanced Brand Presentation
The final design emphasized the Pringles brand with bold, accurate colors and unique visual elements. The display racks stood out in retail settings, making them a focal point for shoppers.
Addressing Specific Challenges
1. Precision in Color Matching
Pringles' branding relies on distinctive colors that require precise replication. WOW ensured this by utilizing advanced printing techniques and involving SGS, a third-party inspection team, to verify color accuracy. The inspection team performed thorough checks and provided video documentation for client approval before mass production commenced.
2. Accurate Size Testing
The client did not provide sample cans, only dimensions of the Pringles cans. To ensure the racks fit perfectly, WOW sourced similar cans locally and conducted rigorous size testing. This proactive approach eliminated potential risks of dimensional mismatches during production.
3. Customized Shipping Labels
To enhance the shipment's presentation, WOW customized the outer carton marks with the Pringles logo. This added a professional and branded touch to the packaging, further aligning with the client's expectations.
Final Results and Client Satisfaction
By adopting innovative design strategies and meticulous quality control, WOW successfully produced and delivered all 5,000 potato chip display racks by mid-September. The racks met the client's expectations for functionality, aesthetics, and cost efficiency, allowing them to prepare for the European Christmas promotion season on time.
The client praised WOW's commitment to excellence, highlighting the unique design elements, precise execution, and adherence to the strict timeline. This project further cemented WOW's reputation as a reliable partner for custom display solutions.
Conclusion
WOW Packaging Display Co., Ltd. demonstrated its ability to tackle complex challenges with creativity and precision in the Pringles potato chip display rack project. From budget-friendly designs to efficient production workflows, WOW provided a solution that balanced practicality with innovation.
Whether you need snack display racks, crisp display stands, or custom potato chip racks, WOW is committed to delivering products that align with your brand's vision and requirements.
Contact Information
- Phone/WhatsApp: +86 186 7564 6976
- Email: info@wowpopdisplay.com
If you're looking for high-quality, cost-effective display racks, WOW's team is ready to help you find the perfect solution for your business needs.