In March 2024, Shenzhen WOW Packaging Display Co., Ltd. achieved a groundbreaking milestone with the successful delivery of the Oreo cookie display project. This ambitious venture combined creative design, technical expertise, and a client-focused approach to produce a standout display solution. The project not only enhanced our portfolio but also redefined possibilities within the cardboard display stand industry. Let me walk you through how we achieved this remarkable feat.
Client's Vision: Turning Concepts Into Reality
The journey began with our client's initial concept-a basic sketch outlining their vision for an Oreo cookie display stand. Their requirements were both ambitious and highly specific:
1. 3D logo effect for enhanced visual impact.
2. Double-sided display to maximize advertising space and product visibility.
3. An interactive shaking logo to attract consumer attention.
4. Tilted shelves to make product access effortless for shoppers.
5. Strong enough to support 20kg per shelf, ensuring durability and reliability.
While points 1, 2, and 4 were relatively straightforward, challenges arose with points 3 and 5. For instance, incorporating a shaking logo had to balance interactivity with the stand's structural integrity, particularly given the high weight-bearing requirement.
Innovative Problem-Solving: How We Delivered Excellence
To meet the client's expectations without compromising on quality, our team devised a series of innovative solutions:
1. Achieving the 3D Logo Effect
To create a visually engaging 3D logo, we opted for a layered design. The Oreo logo was cut separately and affixed to the display panel at a slight elevation. This added depth and created a "floating" effect, making the display captivating from all angles.
2. Double-Sided Display: Optimized for High-Traffic Areas
Understanding the importance of maximizing visibility, we implemented a double-sided structure. This allowed the client to showcase more products and advertisements within the same retail footprint. This design ensured that customers approaching from different directions would have an equally engaging view of the display.
3. The Shaking Logo: A Creative Solution
The shaking logo requirement was both innovative and challenging. After evaluating options like LED displays and motorized rockers, we opted for a simpler yet equally effective solution. Using a clear nylon thread, we suspended the logo from the display's top frame. The slightest airflow caused the logo to move naturally, creating an interactive and eye-catching effect that resonated with customers.
4. Addressing the Tilt and Load-Bearing Challenges
The combination of tilted shelves and a 20kg weight capacity required a hybrid approach. We replaced traditional cardboard supports with reinforced plastic screws and added a back panel for structural stability. The design also incorporated lightweight metal tubes to distribute the weight evenly across the frame. This not only solved the load-bearing issue but also ensured ease of assembly and durability during use.
Delivering Success: Client Satisfaction
The final Oreo cookie display stand was a testament to WOW's expertise in blending aesthetics with functionality. The 3D logo, double-sided design, and innovative shaking feature worked in harmony to create a visually striking, practical solution. The client was thrilled with the outcome, praising both the design's impact and its affordability.
Setting a New Benchmark in Cardboard Displays
The Oreo project highlighted WOW's ability to redefine cardboard display possibilities. From cutting-edge designs to robust engineering, this project served as a model for innovation in POP displays.
If you're in need of creative display solutions-whether it's for retail cookie displays, bakery products, or seasonal promotions-WOW is your go-to partner. Our expertise spans FSDU, CDU, PDQ, and corrugated displays that deliver superior durability, functionality, and visual appeal.
Partner With WOW Today
If you're looking to elevate your brand presence with cutting-edge POP displays, look no further than Shenzhen WOW Packaging Display Co., Ltd.
Tel/WhatsApp: +86 186 7564 6976
Let us help you create displays that captivate and convert!